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Gitex Africa: Morocco’s tech expo prioritizes the needs of the continent

Approximately 1,500 companies, innovators, entrepreneurs, and startups from more than 130 countries are present at the second GITEX Africa technology show.

Morocco’s ABA Technology is presenting a spraying drone.

The aircraft could help farmers in a country grappling with a sixth year of drought.

Engineer Jihane Metrani states, “Our spraying drone offers an efficient and optimal solution allowing precise management of water and chemicals in the face of climatic challenges like drought, thanks to technological advances.”

“We have had a lot of visitors who are really interested in learning more about this drone, thanks to GITEX.”

It provides accurate chemical and water management to a nation facing its sixth year of drought.

International businesses, such as MARSES from Egypt, are showcasing their merchandise.

It has brought with it a robot capable of playing ball games.

“We present this year an interactive solution in a robot that plays handball with people here. Our aim is to break the barriers between people and technology and robotics and to let people feel how technology can positively affect their lives,” says Alaeddine Hassan from MARSES.

European exhibitors such as the Belgian company I3 Technologies, represented by Patrick Rius, are using GITEX to make inroads into the African market, a customer base that they had previously found difficult to access.

“We can have direct contact without having to travel throughout Africa, which is a travel problem and expensive today,” says Patrick Rius. “It makes it easier for us to have contact and everything.”

But there are plenty of homegrown businesses too.

They demonstrate the desire of a younger generation to map the continent’s technological development.

“The African market is evolving; the proof is that young people have become aware of this; it’s why we young people are taking the trouble to ensure that the solutions we develop can really be solutions that Africans will use, because we have noticed that Africans are consumers instead of being developers or bearers of ideas,” says Massouta Fahol from Almaxyra & Company.

Attendees view Gitex as a chance to learn about the most recent technological developments and how they are being applied in a variety of industries, including robotics, AI, and healthcare.

Attendees can go to seminars and conferences run by professionals in the field.

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