People queued at an Apple shop in London on Friday as new iPhone 16 models reached store shelves.
All the iPhone 16 models, with starting prices ranging from $800 to $1,200, are equipped to handle the new technology, which the company is marketing as “Apple Intelligence.”
This branding is part of an attempt to set the artificial intelligence of the iPhone apart from comparable technology found in smartphones that Google and Samsung released earlier this year.
One of the primary arguments for purchasing an iPhone 16 is its AI features.
Guests at the Regent Street Apple store were eager to test out the new features on the phone.
Elif Eren, a student who bought a new iPhone 16, said she is excited to open the package and see the new AI features.
James Griffith, another customer and co-founder of Mous, which makes iPhone cases, bought new models to test if their products are suitable for the iPhone 16.
According to Griffith, the “main component (of) this launch is the Apple intelligence, which is going to be really interesting – Apple’s take on AI.”
The AI technology is coming out in U.S. English only for now but will expand into localized English in Australia, Canada, New Zealand, South Africa, and the U.K. in December.
Apple plans to expand into other languages and countries next year.
Only a few days after Apple released iOS 18, its most recent mobile operating system, to all of its older iPhones, the AI software is now being tested.
